This is a great example of a serif and sans serif font that balances each other out, with League Spartan as the title font. Light and airy, this font pairs well with the bold and geometric modern font of Libre Baskerville. Libre Baskerville is a traditional font that has an elegant characteristic to it. League Spartan with Libre Baskerville Kanku-Breakaways Conservation Park, Coober Pedy (by Elise Cook) Pairing fonts is like a balancing act that gets more complicated with the more fonts you add to a design. Two fonts that are bold or have a loud look to them, do not pair well together. When pairing together, allow one font to take the spotlight and the other to take a back seat. Their different attributes complement each other, rather than compete with each other. While very different from each other, serif and sans serif fonts pair extremely well with each other. Serif fonts were created first and tend to have a more traditional style to them, while sans serif fonts may be considered more modern. If a font is a serif font, it means that there are little feet at the ends of each character, while sans serif fonts are without these feet. These divide fonts into two different categories, each with their own unique characteristics that impact the feeling and style of the font. Serif and sans serif fonts are like the yin and yang of fonts. These include: serif, sans serif, script, slab serif, alignment and hierarchy. There are a few words that will be useful to you as you continue to learn font pairing. These different kinds of typography are useful, as they can enhance or change the message you’re looking to convey in your design. Just as you would wear a dress to a wedding or a costume to Halloween, you would use certain fonts in certain situations. Just like humans, fonts come in many different shapes and sizes.
This is the main stroke in a letter, usually vertical. These are the little strokes that are at the end of the main vertical and horizontal strokes of certain letters in a font.
The opposite of a descender line, this is the invisible line that marks the height of ascenders in a font. Ascender This is part of the letter that extends above the mean line of a font. Descender Line This is an invisible line that marks the lowest point of a descender in a font. This is the portion of the letter that goes below the baseline. Ear Similar to where your ear would be on your body, this is a stroke that comes out of the top right side of the bowl of a lowercase “g” or in the angled or curved lowercase “r”. Bowl Just like the name, this is the rounded part of a letter that is fully closed (“d” and “b”). Think of letters like “a”, “o”, “B” and “P”. This is the fully or partially enclosed circular or curved white space of certain letters. Cap-height This is the height of a capital letter that’s above the baseline, but only capital letters that are flat like “N” or “L”, not letters that are round or pointed (“A” or “O”). Think: the height of the letter “x”, “w”, or “z”. This encompasses the height of a letter from the baseline to the mean line of a lowercase letter. Keep in mind this can include a serif font, just on curves that don’t have a serif such as the bottom of an “n”. This is a type of curve that’s most would define at the end of a stroke, whether this is straight or curved, that doesn’t have a serif. After all, there’s much more involved than just style and spacing. When it gets to the nitty-gritty of fonts, there’s a lot of different aspects that make a font, a font. Add to the mix, two different fonts and it can become a huge headache. This complicates things because if your font and message don’t match, it confuses the reader. When you add art into the mix, it brings meaning. The reason why? Fonts themselves are part of the design. Whether you notice it or not, fonts impact the way we read a message, feel about a message and interpret a message. In fact, when you’re reading a text whether it’s an ad on the train, an instagram caption or a billboard, fonts aren’t usually what you’re paying attention to. When thinking about art, fonts are probably not the first thought that pops up in your mind.